China’s debut at World Expo

2019-08-21 15:25:00 source：Expo China Pavilion

Xu Rongcun, a Chinese businessman from Shanghai who was engaged in selling silk and tea, participated in the first World Expo held in London in 1851 and wongold, silver prizes with his self-madeYung Kee silk. In 1851, UK announcedthe first World Expo in London. As a man with business acumen and wisdom, Xu believed that the world expo would be a great opportunity.So he asked his staff to carefully choose 12 packages of Yung Kee silk to ship to London very quickly. At first, Xu’sYung Kee silkreceived no attention because of its rough packaging. However, as the old saying goes,“Good wine needs no bush”. Fortunately, various merits of theYung Kee silkwere gradually recognized and the product became popular.Finally, Yung Kee silkwon gold and silver prizes which were awarded by Queen Victoria.

Chinese businessman Xu Rongcun